Recognize the symbol above? Do you know how it can help your business?
RSS (alternately defined as “Rich Site Summary” or “Really Simple Syndication”) is a format for delivering regularly changing web content. Many websites and blogs syndicate their content as an RSS Feed to whoever wants it. It allows you to stay informed by retrieving the latest content from the sites you are interested in from an RSS feed instead of having to visit each site every day to see if there’s any new content. In order to take advantage of this technology, you’ll need a feed reader.
There are several different kinds of feeds and many different feed readers. Commonly used readers include Bloglines, FeedReader3, Google Reader, and Yahoo Reader.
Yeah, but how does it help my business?
RSS is a good way to keep up to date with content you like, but it’s also a great way for your readers to keep up with your writing. If your website or blog is powered by WordPress, you can set up a widget to display your most recent blog posts. That way, your readers can keep track of your posts, news about your business, etc. You can also publish other people’s content that you read regularly, giving your readers an opportunity to open discussions with you and get more perspectives on the topics of interest. That way you get to know more about your readers, and they can learn more about you and your expertise about the subject you’re writing about.
Feel free to click on the RSS button in the upper right corner of my website if you’d like to keep up with my blog posts.
Here are some links of interest:
Using RSS Widgets — Scroll down towards the bottom of the page to find this info
